An iconic brand gives back to the community where it was founded.
Everlast's sponsorship of the Bronx Legends Boxing Gym is a commendable initiative that has resulted in the creation of a free gym for kids in the South Bronx. This generous support not only provides essential equipment but also promotes physical fitness, discipline, and mentorship. By offering a safe and empowering space for young individuals, Everlast is contributing positively to the community's well-being and fostering valuable life skills. Moreover, it's worth noting that Everlast, as one of the oldest sporting brands in America, was founded in the Bronx, making this sponsorship a meaningful return to its roots in supporting the community where it began.